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Coronavirus (Covid-19) Update - January 2021


Lockdown – January 2021

we are open, in practice and here to help

The College of Optometrists confirmed in December 2020 that opticians practices in England working under lockdown restrictions should continue to comply with the Amber Phase of their guidance and provide a full range of services to NHS and Private patients on a needs/symptoms-led basis, whilst complying with the relevant guidance on social distancing and infection control measures.

We are open and in practice for all your eye care needs operating in this Amber Phase STRICTLY BY APPOINTMENT

Call us on 01902 757454 or email [email protected] for information and advice.

If you have symptoms associated with coronavirus including a new continuous cough and/or a high temperature and/or a loss of or change in your normal sense of smell or taste you are advised to stay at home for 7 days.

Your health and safety is our priority and we are taking the following steps to keep us all safe.

By Appointment Only

Please don’t visit the practice without an appointment but do call 01902757454 or email [email protected] should you need advice.  We are here to help you.

Personal Protective Equipment (PPE)

All team members will be wearing appropriate PPE and safety screens and equipment modifications will be in place making our practice a very safe environment for your essential and urgent eye care.


Hand sanitiser stations are available in the practice for all team members and patients to use. 
We would ask that all patients attend the practice without gloves and use the hand sanitiser on entering and leaving the premises. We would encourage you to wear a face covering if possible.

Deep Cleaning

The practice will be kept safe with the deep cleaning of all surfaces and equipment.
In between patients the consulting room equipment and surfaces will be thoroughly cleansed.

Appointment Scheduling

Appointments will be further spaced out to limit the number of patients in the practice and allow for cleaning to take place in between patients.


We encourage the use of card payments to reduce the handling of cash. 
The card terminal will be cleansed after each transaction.


In some circumstances it may be  sensible for us to conduct a pre-assessment consultation before you visit us saving on the time  you spend in the practice.


All spectacle frames and samples will be sanitised after being handled.

We look forward to working with you to provide the very best eye care in the safest and most convenient way.

Independent Opticians

Being a fully independent practice and not part of a chain is very important to us as it gives us the freedom to give you the very best advice and widest possible choice of products without compromise.

With a modern practice, fitted with leading-edge hi-tech ophthalmic equipment, ethos and values based on quality, service and patient care – we will always aim to exceed your expectations and be there whenever and whatever you need.

Family Business

Samantha Hague Optometry is a family-owned and operated business. Optometrist Samantha and her manager-husband Paul work alongside their hand-picked team of trusted colleagues who they have known for many years. The whole team share a passion for exemplary patient care and are committed to delivering the high standards of excellence that the practice demands.

Since 1985

Originally established in 1985 as Sheward Opticians, the practice was bought in 2019 by independent optometrist, Ms Samantha L. Hague BSc. MCOptom and recently became Samantha Hague Optometry.

With our values built on the pillars of excellence in quality, service and patient care our team has a genuine passion for what they do and their enthusiasm is palpable from the moment you enter our beautiful practice.

We are proud to stock a great selection of frames, lenses and contact lenses.