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The SHO Difference

Samantha Hague Optometry is dedicated to

Clinical excellence with impeccable service and style

Specialists in Luxury Eyewear

Clinical excellence

We are dedicated to providing the very best clinical care experience to you. The whole team share a passion for exemplary patient care and are committed to delivering the highest standards of excellence that our patients expect and deserve. Our comprehensive eye examinations, outstanding range of spectacle frames, world-leading lens options, designer sunglasses, and a wide range of soft and gas-permeable contact lenses coupled with extraordinary service give us the edge over many other high-street opticians.
A patient receiving a comprehensive eye examination at Samantha Hague Optometry, an award-winning local independent opticians practice in Tettenhall, Wolverhampton, West Midlands near Shropshire and Staffordshire
A patient trying on a new pair of designer glasses at Samantha Hague Optometry, an award-winning local independent opticians practice in Tettenhall, Wolverhampton, West Midlands near Shropshire and Staffordshire

Impeccable service and style

Our coveted reputation has been built through our relentless commitment to quality, service and wide-ranging collections of stylish eyewear. The team has a genuine passion for what they do and their enthusiasm is palpable from the moment you enter our beautiful practice. Services are recommended based on individual needs and your appointment will be scheduled to ensure we give you the time, quality, and one-to-one care and attention you deserve. Style consultations are available to help guide you through the process of finding your perfect eyewear from our vast collections.

Specialists in luxury eyewear

The practice stocks a comprehensive range of frames suitable for all style preferences. We are your local luxury eyewear specialists, proud to exclusively offer Dior, Cartier, DITA, Lindberg and Anne et Valentin frame collections in the Wolverhampton area. We also pride ourselves on having one of the largest collections of Tom Ford eyewear in the area along with the highly sought-after prestigous Lindberg Precious Collection. In addition, we also stock Gucci, Moscot, Face a Face, Saint Laurent, Dunhill and many more. You will feel spoiled for choice by the vast range of frames available to try in practice and our experienced stylists are on hand to guide and advise you to find the perfect eyewear.
Cartier glasses and sunglasses available to browse at Samantha Hague Optometry, an award-winning local independent opticians practice in Tettenhall, Wolverhampton, West Midlands near Shropshire and Staffordshire
A patient experiencing a style consultation to find their perfect designer glasses at Samantha Hague Optometry, an award-winning local independent opticians practice in Tettenhall, Wolverhampton, West Midlands near Shropshire and Staffordshire

Optometry since 1985

Samantha Hague Optometry, previously known as Sheward Opticians, was established in 1985. Samantha Hague has been a practising Optometrist since 1992. Samantha and several members of her team have been working together in optics in Wolverhampton since 2008. Together, the whole team have more than 100 combined years of knowledge and experience in delivering exemplary, award-winning eyecare.

Nationally recognised

Samantha Hague Optometry was awarded the enviable accolade of The Optician Awards ‘Independent Practice of the Year’ in 2022. Selected from a shortlist of some of the most renowned practices in the UK, the trophy is proudly displayed in the window of the boutique. This is a testament to our exemplary team who, led by Principal Optometrist and Practice Owner, Samantha Hague, are proud to treat each and every patient like they are family and consistently provide unparalleled service.
Samantha Hague standing with their trophy at Samantha Hague Optometry, an award-winning local independent opticians practice in Tettenhall, Wolverhampton, West Midlands near Shropshire and Staffordshire
The outside of Samantha Hague Optometry, an award-winning local independent opticians practice in Tettenhall, Wolverhampton, West Midlands near Shropshire and Staffordshire

Independent Practice

We are one of the few remaining independent, family-run practices in Wolverhampton, unaffiliated with any national group or franchised chain. The business is owned and operated by Principal Optometrist, Samantha Hague, supported by her technician husband Paul, and their hand-picked team of trusted colleagues. Independent ownership gives us complete freedom to provide you with the very best, personalised care and the widest possible choice of frames and lenses without compromise.

Leading-edge Technology

Our modern practice has recently been refurbished and is fitted with leading-edge hi-tech ophthalmic equipment. From eye health assessments to verifying refractive errors, the latest technology allows us to offer the most thorough and best possible personalised care to all our patients, while the latest innovations in eyewear, lenses and contact lenses are offered through the vast range of brands we offer. Ongoing investment in the latest technology is one of the many ways in which we ensure that the highest standards of clinical care and patient experience are consistently delivered. 
The consulting room at Samantha Hague Optometry with leading-edge technology enabling a gold-standard eye examination test to be carried out by opticians at Samantha Hague Optometry, an award-winning local independent opticians practice in Tettenhall, Wolverhampton, West Midlands near Shropshire and Staffordshire
Patients trying on a new pair of designer glasses at Samantha Hague Optometry, an award-winning local independent opticians practice in Tettenhall, Wolverhampton, West Midlands near Shropshire and Staffordshire

Exclusive Boutique Practice

Our one and only boutique in Tettenhall Village reflects the independent, family-owned nature of Samantha Hague Optometry. The practice offers you a comprehensive range of eyecare services, supported by some of the best technology available for the most thorough assessments. Exquisite, and often exclusive, frame collections are available for you to explore in practice, available with a wide range of leading lens options.

Transparent Pricing

Many opticians’ practices heavily discount their ‘sight tests’ and recover their costs through the selling of glasses. Our eye examinations are priced correctly and we will give you honest, impartial advice as to whether you would benefit from any other products, such as new glasses, with a totally relaxed approach towards sales. Whilst we have a special focus on luxury eyewear and premium clinical services, we also continue to offer and support NHS-eligible patients and offer frame and lens options to suit all tastes. For added affordability, eyecare plans are also available if you prefer to pay monthly.
Inside the boutique practice - Samantha Hague Optometry, an award-winning local independent opticians practice in Tettenhall, Wolverhampton, West Midlands near Shropshire and Staffordshire
A patient trying on a new pair of designer glasses at Samantha Hague Optometry, an award-winning local independent opticians practice in Tettenhall, Wolverhampton, West Midlands near Shropshire and Staffordshire

Eyewear Stylists

Whilst many of our patients enjoy the process of browsing for new eyewear themselves, some appreciate personal advice and recommendations from one of our team. A pre-booked style consultation appointment ensures our team has dedicated time to sit with you and explore which styles of glasses suit your face and personal taste. With years of industry experience, our team are well versed in giving honest advice about the most suitable frames for you – so you can be reassured that we’ll help you feel confident and comfortable in your glasses before you leave the practice.

About Our unique approach

With values built on the pillars of excellence in quality, service and patient care our team has a genuine passion for what they do and their enthusiasm is palpable from the moment you enter our beautiful practice.