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Samantha Hague Optometry


independent opticians delivering clinical excellence with impeccable service & style

At the National Optician Awards’ Independent Practice of the Year 2022, Samantha Hague Optometry, we schedule all appointments to ensure you will receive the time, quality, and one-to-one care and attention you deserve.

We provide our comprehensive full eye examination and offer a fantastic range of spectacle frames (with many exclusive luxury brands), world leading lens options, designer sunglasses and a wide range of soft and gas permeable contact lenses. 

Should you have a valid prescription from elsewhere we are happy to dispense your glasses to this should you wish.


Eye Examinations at SHO

Whatever your eligibility, NHS or private, we believe you should have the most comprehensive eye examination we can offer, not simply a ‘sight test’.
We recommend our gold-standard Full Eye Examination to all our clients, with leading edge technology and the extended time with our Optometrist.
Our Full Eye Examination is scheduled for 45 minutes our Optometrist and includes the recommended scans with enhanced retinal 3D-scanning with OCT and widefield Optomap Retinal Imaging along with anterior eye examination with our digital slitlamp and intraocular pressure measurement without the ‘puff-test’. Our Optometrists will personally conduct all the tests, scans and procedures deemed clinically necessary rather than delegating them to unqualified staff members. This personal, professional service allows us to give you the very best care.
Optomap Retinal Imaging gives us an ultra-wide view of the back of your eyes and allow us to examine 82% of your retina compared to the 15% seen with more traditional methods. It is simple, quick and painless and allows us to examine the health of your eyes in the very best way we can which is why we include it in our basic private eye examination as standard well as our full examination as we want to give the very best care we can. 
OCT is an innovative imaging technique obtaining high resolution 3D-images of your retina in seconds. These scans provide exquisite details of the microstructures below the retinal surface not visible to us by other means.  Advanced 3D-OCT imaging assists us in the early detection of some eye diseases along with their monitoring – these conditions include glaucoma, diabetic retinopathy and age-related macular degeneration. 
Our considerable investment in the very best and latest ophthalmic equipment enables us to give you the very best in care and peace of mind for the health of your eyes.
The practice’s approach to technology in optometry has been recognised by our achievement as finalist at the National Optician Awards 2021 & 2022 as Technology Practice of the Year.
Our state of the art Optos Daytona NG, Nidek Retina Scan Duo 3D-OCT, Keeler Symphony Digital Slitlamp, RT5100 Refractorhead and Oculus Smartfield Digital Visual Field Screener give us the confidence that we can now go even further in the assessment and management of your vision and eye health.
Visit out Technology Page for further information.

*The recommended Optomap Retinal Imaging, Digital Retinal Photography, 3D-OCT scans and some other procedures are charged privately as currently not funded by the NHS sight test.


We believe in charging appropriately for our professional time and expertise in optometry.

Our fees reflect both the high quality of our resources and the experience and expertise of our Optometrists. Our Practice Director, Samantha Hague BSc(Hons) MCOptom, Prof Cert Med Ret, has been a registered Ophthalmic Optician since 1992 and has built an industry-wide reputation for excellence and a Nationally Award-Winning Practice. Her Associate Optometrists are selected for their knowledge, care and professionalism to ensure the very best experience is always provided.

In many opticians’ practices, the ‘sight test’ appointment is heavily discounted and the practice recovers this cost by ‘selling’ glasses. At Samantha Hague Optometry we can afford to always give you honest, straight forward advice as to whether you would benefit from changing your glasses with no need for any ‘hard sell’. This is fundamental to the way we work and central to the trust we build with our clients.

We continue to offer NHS sight tests which are NHS funded and so provided free of charge to those eligible*. Whilst the scope of the basic NHS sight test does not include the investigations/scans that we recommend as part of our comprehensive eye examination, we do make our Full Examination available to all our NHS-funded clients at a reduced fee should they wish to choose this option.

By selecting Samantha Hague Optometry as your opticians, you are choosing continuity of care; a personalised experience with all the time you need, and a professional experience supported by the very best in technology all in a calm and beautiful, boutique environment with our small, friendly team.

Samantha Hague Optometry – clinical excellence with impeccable service and style.

Please contact us on 01902757454 for more information.

  • SHO Eyecare Plan
    From just £12* per month
    From just £12* per month our SHO Eyecare Plan members benefit from all the professional care and advice that they might need, including our full eye examinations with recommended scans and imagery along with contact lens appointments* at no additional cost. ECP members also benefit from preferential prices on all specialist treatments and all new eyewear including ready to wear sunglasses and accessories and we have VIP exclusive special offers for members from time to time too. The SHO Eyecare Plan provides excellent value for money and, moreover, peace of mind and is becoming the preferred method of payment for most of our patients. Further details are available on request.
  • Full Private Eye Examination
    Our comprehensive, gold-standard eye examination is scheduled for 45 minutes with our Optometrist and includes detailed refraction and the recommended Optomap Widefield Retinal Imaging, 3D OCT Retinal Scan, Retinal Photography and anterior eye examination along with visual fields assessment if appropriate.
    Free of charge to SHO Eyecare Plan members.
  • Standard Private Eye Examination with Optomap
    Eye examination including Optomap ultra-widefield retinal imaging. Optomap gives our Optometrist a wide and detailed view of the back of your eyes and has the potential to provide a far more detailed image than regular digital retinal photography. Optomap is a standard part of all our private eye examinations to ensure we examine the health of your eyes to the best of our ability.
    Free of charge to SHO Eyecare Plan members
  • Full Eye Examination inc NHS Sight Test
    Our comprehensive, gold-standard eye examination scheduled for 45 minutes with our Optometrist and includes detailed refraction and recommended imaging including Optomap Widefield Retinal Scan, 3D OCT Retinal Scan, Retinal Photography and anterior eye examination along with visual fields assessment if appropriate.
    Free of charge to SHO Eyecare Plan members
  • NHS Sight Test
    NHS funded
    NHS sight tests provide refraction and an eye health check free of charge for those who are eligible*.
    Scheduled for 20 minutes with the Optometrist the NHS Sight Test does not include the recommended scans.
  • Under 25's Eye Exam
    Eye health and vision check for our younger patients not eligible for NHS funded sight test inclusive of Optomap Widefield Retinal Imaging.
    Free of charge to SHO Eyecare Plan members
  • Other Professional Services
    We offer a range of services in practice including CUES appointments for emergencies, funded by the NHS for those eligible, Private Emergency Consultations, Private Examinations for diabetic patients, Dry Eye Clinics & Blephex Treatments.
    Please ask for details.
    Services provided at preferential prices for SHO Eyecare Plan members
  • Spectacles
    We offer world leading lenses from specialists including Zeiss, Essilor, Tokai and Seiko and as a truly independent practice freely choose lenses from whole of market ensuring that they are just right for you.
    We are specialists in luxury eyewear and have been selected as the only local authorised partner for a number of exclusive collections including Cartier, Dior, Lindberg Precious, Lindberg, Dita, and Tom Ford. With many more ranges and collections, we are able to help you find stylish eyewear that you will love!
    All new, complete spectacles are provided at preferential prices for SHO Eyecare Plan members.
  • Contact Lenses - reusable
    From £8 per month
    We offer a wide selection of reusable contact lenses from leading manufacturers. Options include a range of gas permeable lenses and planned replacement soft lenses for both simple and more complex prescriptions, presbyopia and astigmatism.
    Available as a cash purchase with valid contact lens prescription or via SHO Contact Lens Eyecare Plan monthly payments
  • Contact Lenses - daily replacement
    From £1 per pair
    Enjoy the convenience and health benefits of disposable contact lenses.
    Available as cash purchase with valid contact lens prescription or via SHO Contact Lens Eyecare Plan regular monthly payments
  • Contact Lenses Aftercare and Follow Up
    A crucial part of safe contact lens wear, we will assess the power, fit and ongoing suitability of your contact lenses, advise on the health of the front of your eyes and discuss advances in contact lens technologies which may benefit you. An aftercare consultation is recommended at least once a year, more frequently in certain circumstances as advised by your optometrist.
    Free of charge to SHO Contact Lens Eyecare Plan patients.
  • Contact Lens New Tolerance Trial
    We will carry out a detailed contact lens eye-assessment during which we will assess whether contact lenses are likely to be suitable for you and discuss your options based on lifestyle needs. We spend as much time as you need in teaching you how to handle your new lens, put them in and take them out; explaining how to look after your contact lenses and organising your free trial of sample contact lenses which will help you decide whether you’d like to become a regular contact lens wearer. We also include a free of charge follow-up consultation within the first 3 months of your contact lens wear to see how you’re getting on with your lenses and make sure they're right for you. Free of charge to SHO Contact Lens Eyecare Plan patients or at a reduced price for SHO Eyecare Plan members
  • Contact Lens Refit
    Should it be decided in your aftercare that a contact. lens refit is required we will order diagnostic trial lenses for you and fit them, assessing your progress over the next few weeks before issuing your specifications. Some diagnostic / trial lenses are available free of charge or with a warranty exchange facility*
    Free of charge to SHO Contact Lens Eyecare Plan patients or at a reduced price for SHO Eyecare Plan members
  • Styling Consultation
    #1 Complimentary then £25
    We provide your first styling consultation for glasses completely free of charge.
    Further appointments are charged at £25 with styling fees being deducted from your spectacle purchase when you make your final decision.
    Free of charge for SHO Eyecare Plan members

The SHO Eyecare Plan

The SHO Eye Care Plans are our comprehensive eyecare packages designed to provide you with the very best eyecare for a small monthly fee.

From just £12* per month, our care schemes can be tailor-made to take care of all your eyecare needs giving you both great value and great peace of mind. 

Care – at Samantha Hague Optometry we practice ‘Advanced Optometry’, providing you with the very best eye examination and ocular health check that we can. We don’t just do a ‘sight test’. We spend time with our patients, using the very best in technology and professional expertise to give you the best advice and exemplary, personal service every time.

Quality – all eyewear products are not the same and, like most other things in life, you get what you pay for. Spectacle frames and lenses vary tremendously in both quality and performance. Our SHO Eyecare Plan members benefit from our highest quality, new eyewear at preferential prices including all frames from our exclusive luxury collections.

Peace of Mind – Our SHO Eyecare Plans give you great peace of mind. With priority appointments and all your regular professional care costs covered we are here for you whenever you need us at no additional charge.

To find out more about joining one of our SHO Eyecare Plans speak to a member of our team.

Hague Optometry – clinical excellence with impeccable service and style. Award Winning Eyecare on your doorstep.

01902 757454

Technology in Optometry makes it easier than ever to carry out thorough, comprehensive eye examinations, dispense spectacle lenses and offer treatment.

Hague Optometry has heavily invested in modern, state of the art equipment to ensure we are offering you the highest, most current form of care.

We are proud to stock a great selection of frames, lenses and contact lenses.