Samantha Hague Optometry
Committed to delivering the very best in clinical care and customer service to patients old and new.
Samantha Hague Optometry
Clinical excellence with impeccable service and style.
Being a fully independent practice and not part of a national group or franchised chain is very important to us as it gives us complete freedom to give you the very best advice and widest possible choice of products without compromise.
With a modern practice, fitted with leading-edge hi-tech ophthalmic equipment, ethos and values based on quality, service and patient care – we will always aim to exceed your expectations and be there whenever and whatever you need.
Samantha Hague Optometry is a family-owned and operated business. Owned solely by Optometrist Samantha and her husband Paul, the couple work alongside their hand-picked team of trusted colleagues who they have known for many years. The whole team share a passion for exemplary patient care and are committed to delivering the high standards of excellence that the practice demands.
Originally established in 1985 as Sheward Opticians, the practice was bought in 2019 by independent optometrist, Ms Samantha L. Hague BSc. MCOptom and recently rebranded to Samantha Hague Optometry.
With values built on the pillars of excellence in quality, service and patient care our team has a genuine passion for what they do and their enthusiasm is palpable from the moment you enter our beautiful practice.
Samantha Hague Optometry in the village of Tettenhall is your local independent opticians, providing clinical excellence with impeccable service and style. Specialists in luxury eyewear.
Our selection of frames, lenses and contact lenses are wide-ranging, with products to suit all budgets.
Let us help you find the perfect eyewear.
Meet the team
Samantha L. Hague
BSc(Hons) MCOptom, Optometrist
Principal Optometrist and Practice Owner, Samantha Hague, studied optometry at Aston University having grown up in the Tettenhall area. Graduating with an honours degree and following her post graduate training with Dollond & Aitchison in Shrewsbury, Sam registered with the General Optical Council as an Optometrist in 1992.
With over 25 years’ experience, Sam has worked across her profession in both clinical practice-based roles and senior leadership positions and has gained a wealth of experience in the industry, developing a reputation for professional excellence and outstanding patient care.
Sam founded Hague Optical Ltd in 2008 and took over the ownership and operation of what was to become a highly successful optical franchise at Boots Opticians in Wolverhampton City Centre. Sam and her team transformed the practice which came to be recognised nationally by their parent company as their Franchise Practice of the Year in 2012. Hague Optical were finalists at the National Opticians Awards in 3 consecutive years but more importantly for Sam, her patients became the strongest advocates for the practice which grew and changed beyond all recognition under her tenure until Sam’s contracts ended and the practice was returned to Boots group-ownership and operation in June 2018.
Following a period of freelance locum work Sam was keen to get back into local community optometry and, on learning that Steve Sheward was looking to sell-up and retire, jumped at the chance for Hague Optical to acquire the business. Sheward Opticians of Tettenhall opened their doors on 3rd June 2019 and rebranded as Samantha Hague Optometry in January 2021.
As the Principal Optometrist Sam is responsible for all the clinical aspects of the practice. She conducts all the eye examinations, retinal imaging, contact lens consultations and emergency/CUES appointments along with visual field screenings, dry eye assessments and Blephex treatments. She also advises on spectacle lenses and oversees the dispensing process. Her approachable nature and down to earth attitude creates a relaxed feel to her consultations which are thorough and inclusive, with patients being given the time to be fully involved in their care and advice being tailored to each individual.
Being totally independent and not part-owned by other shareholders or a franchise company, Sam is able to recommend the very best solutions from the whole of market without any external influence to ensure that you are always very well cared for treating every patient as though a member of her family.
Sam also works part-time for the College of Optometrists for whom she is an Assessor for their Scheme for Registration for graduate trainees. Samantha has always been keen to progress future generations of optometrists and has been responsible for personally mentoring over 20 pre-registration trainees. Sam enjoys her work with the College of Optometrists which, she feels, helps keep her knowledge, skills and professional standards high.
FBDO, Dispensing Optician
Jessica’s heritage is in optics and it was no surprise that she pursued a career as an Optician.
On leaving school at 18 Jess began working in her family’s opticians practices and the natural progression was for her to train as a Dispensing Optician. She began her 3 year course with the Association of British Dispensing Opticians (ABDO) and in her 2nd year of training, needing a busier environment, moved to Boots Opticians in Wolverhampton City Centre where she met Sam and worked under her supervision to complete her 3 years of training.
Following first-time success in her qualifying exams, Jessica registered as a Dispensing Optician in 2009 and quickly worked her way through to Assistant Manager and subsequently Practice Manager, being a part of the team that won Boots Opticians Franchise Practice of the Year in 2012.
Jess’ career progression saw her return to her family’s business as their Group Practice Manager with responsibility for their 9 practices a role that she enjoyed and excelled in. In 2016 Jess became a Mum to a beautiful baby boy so decided to take some time off before returning to work but on a part time basis as the group’s only Dispensing Optician.
In September 2019, with the opportunity to work within Sam’s team again, Jess started at Samantha Hague Optometry (formerly Sheward Opticians) as their Registered Dispensing Optician.
Jessica brings a wealth of knowledge and experience and is an expert in problem solving as well as the dispensing of all sorts of spectacles from simple every-day prescriptions to the complex and unusual. Jess’ patience combined with her expertise makes her a real asset to the practice. She has a passion for children’s eyecare and the dispensing of more ‘challenging’ prescriptions using specialist lens suppliers such as Tokai, Shamir and Norville to source the very best products for our patients’ needs. At Hague Optometry, Jess has complete professional freedom and is able to choose products from the whole of market without compromise ensuring that you are given the choice of the very best products available for your specific needs.
In addition to Jessica being a Mum and working part time as a Dispensing Optician, Jess is an ABDO approved Theory Examiner, a role that she very much enjoys especially as she is giving something back to the profession.
B.A. Customer Care Manager
Ruk has worked in the optical profession for nearly 20 years, starting as a Saturday girl and working her way up to Clinical Optical Assistant, Dispensing Assistant and more recently Practice Manager.
Ruk developed a love of spectacle dispensing and focussed on developing her knowledge. She has wide ranging experience in the dispensing of all types of lenses including bespoke varifocals, occupational lenses and more complex prescriptions as well as the every day but her real passion lies with frame stying and selection.
Ruk has a real talent for frame styling and has undertaken a number of advanced courses in this field. Her bubbly personality and eye for trend are a perfect combination and Ruk loves guiding her patients to choose frames that make them look and feel better than they ever thought possible. “Glasses are the first thing that people see when they look at your face – especially in this age of Zoom and virtual meetings. It’s important that you feel great in your specs in the same way as you might feel good in your clothes. You wouldn’t have one pair of shoes and expect them to suit your every need so why would you have one pair of glasses? Specs can be much more than just a vision-aid these days and I am here to help you get the most from your glasses if that’s what you want to do.”
With an obvious talent for relationship building and her love of people, Ruk is a natural fit for our Customer Care Manager and her passion for customer service and professionalism makes her a great asset to the Samantha Hague Optometry practice.
Ruk is a vivacious, friendly individual who loves being around people and her role enables her to meet individuals from all walks of life and make a difference to them. She loves her job and feels lucky that it gives her great satisfaction.
Spending time getting to know her customers, finding out about their lifestyles, likes and dislikes enables Ruk to give the very best advice. By building relationships built on trust, Ruk’s honesty and friendliness helps customers with their decision-making with no hard-sell or pressure. “I want my patients to trust me and I want them to be delighted with their choices – I just love helping them to feel good!” she says.…”and when we get great feedback from our customers – for me, that’s job done!”
Ruk has worked with Sam for around 15 years and was an integral part of the award-winning Hague Optical team at Boots.
Sam and Ruk share the same values and ways of working and the enthusiasm for what they do.
Former Lab Manager and Regional Lab Assessor for a well known optical chain, Paul began his career in optics in 1989. His obvious talent saw his rapid progression into leadership roles and we are now delighted to have Paul as an integral member of the Samantha Hague Optometry team.
Paul continued to develop his experience and expertise in optics working in a number of roles across the industry until 2000 when he took time out of employment to bring up his two infant sons.
Paul used his time away from corporate life to pursue his passion for History and obtained an honours degree in History & War Studies before taking a PGCE qualification which enabled a career change into Secondary School Teaching and Leadership roles.
Paul’s experience in lens manufacturing and quality assurance along with his dispensing experience and leadership skills makes him the perfect choice for Hague Optometry. Paul supports the practice team in all areas of the business but is primarily responsible for all aspects of the supply chain and production of glasses – ordering, assembling and QA – ensuring that all of our spectacles meet the very highest in standards of quality.
Paul and Sam are a husband and wife team. They have lived as a family in Pattingham since 1997 and have two now-adult sons, Ed and Douglas, who also work part-time at the practice when not away at University, making Samantha Hague Optometry a truly family affair
We are proud to stock a great selection of frames, lenses and contact lenses.
& MANY MORE IN-STORE