Skip to content

Samantha Hague Optometry


Committed to delivering the very best in clinical care and customer service to patients old and new.


Samantha Hague Optometry

Clinical excellence with impeccable service and style.

Specialists in Luxury Eyewear.

Independent Opticians

Being a fully independent practice and not part of a national group or franchised chain is very important to us as it gives us complete freedom to give you the very best advice and widest possible choice of products without compromise.

With a modern practice, fitted with leading-edge hi-tech ophthalmic equipment, ethos and values based on quality, service and patient care – we will always aim to exceed your expectations and be there whenever and whatever you need.

Family Business

Samantha Hague Optometry is a family-owned and operated business. Owned solely by Optometrist Samantha and her husband Paul, the couple work alongside their hand-picked team of trusted colleagues who they have known for many years. The whole team share a passion for exemplary patient care and are committed to delivering the high standards of excellence that the practice demands.

Since 1985

Originally established in 1985 as Sheward Opticians, the practice was bought in 2019 by independent optometrist, Ms Samantha L. Hague BSc. MCOptom and recently rebranded to Samantha Hague Optometry.

With values built on the pillars of excellence in quality, service and patient care our team has a genuine passion for what they do and their enthusiasm is palpable from the moment you enter our beautiful practice.

Samantha Hague Optometry in the village of Tettenhall is your local independent opticians, providing clinical excellence with impeccable service and style. Specialists in luxury eyewear.

Our selection of frames, lenses and contact lenses are wide-ranging, with products to suit all budgets.
Let us help you find the perfect eyewear.


Meet the team

Samantha L. Hague : BSc(Hons) MCOptom,

Principal Optometrist & Practice Owner

Principal Optometrist and Practice Owner, Samantha Hague, studied optometry at Aston University having grown up in the Wightwick area of Tettenhall. Graduating with honours and following her post graduate training with Dollond & Aitchison in Shrewsbury, Sam registered with the General Optical Council as a qualified Optometrist nearly 30 years ago, in 1992. 

Sam has worked across her profession in both clinical practice-based roles and senior-management leadership positions gaining a wealth of experience and developing a reputation for professional excellence and outstanding patient care.

Sam founded Hague Optical Ltd in 2008 and took over the ownership and operation of what was to become a highly successful optical franchise at Boots Opticians in Wolverhampton City Centre. Sam and her team transformed the practice which came to be recognised nationally by their parent company as their Practice of the Year in 2012. 

Hague Optical were National finalists at the Opticians Awards in 3 consecutive years but more importantly for Sam, her patients became the strongest advocates for the practice which grew and changed beyond all recognition under her tenure. Sam’s contract ended in June 2018 and the practice was returned to Boots group-ownership and operation.

Following a period of freelance locum work Sam was keen to get back into local community optometry and, on learning that Steve Sheward was looking to sell-up and retire, jumped at the chance for Hague Optical to acquire the business.  Sheward Opticians of Tettenhall opened their doors on 3rd June 2019 and rebranded as Samantha Hague Optometry in January 2021

As the Principal Optometrist Sam ensures all clinical aspects of patient care are undertaken by qualified personnel. She conducts eye examinations, retinal imaging, contact lens consultations and emergency/CUES appointments along with visual field screenings, dry eye assessments and Blephex treatments, and advises on spectacle lenses overseeing the dispensing process. Her approachable nature and down to earth attitude creates a relaxed feel to her consultations which are, detailed, thorough and inclusive, with her patients being given the time to be fully involved in their care and advice being tailored to each individual.

Being totally independent and not part-owned by other shareholders or a franchise company, Sam is able to recommend the very best solutions from the whole of market without any external influence to ensure that you are always very well cared for treating every patient as though a member of her family.

Sam has worked for the College of Optometrists as Regional Assessor for the Scheme for Registration for graduate trainees. She has always been keen to progress future generations of optometrists and has been responsible for personally mentoring over 20 pre-registration trainees.

Sam sits on the Wolverhampton Local Optometric Committee, the representative organisation for opticians delivering NHS services. Having been voted by her peers and immediately appointed Vice-Chair, Sam is keen too ensure her input makes a difference to both NHS services (about which she is passionate) and her optometry colleagues in the Wolverhampton area.

Jessica Chandler : FBDO

Senior Dispensing Optician - Practice Manager

Jessica has worked with Samantha since 2008 when Jess was a Trainee Dispensing Optician under Sam’s tutiledge. Having successfully completed her 3 year training and professional registration examinations Jess Practice Manager, a role in which she has continued to excel at with SHO.

On leaving school at 18 Jess began working in her family’s opticians practices and the natural progression was for her to train as a Dispensing Optician. She began her 3 year course with the Association of British Dispensing Opticians (ABDO) and in her 2nd year of training, needing a busier environment, moved to Boots Opticians in Wolverhampton City Centre where she met Sam and worked under her supervision to complete her 3 years of training. 

Following first-time success in her qualifying exams, Jessica registered as a Dispensing Optician in 2009 and quickly worked her way through to Assistant Manager and subsequently Practice Manager, being a part of the team that won Boots Opticians Franchise Practice of the Year in 2012 a National recognition of the team’s ability.

Jess’ career progression saw her return to her family’s business as their Group Practice Manager where she undertook responsibility for 9 practices – a role that she both enjoyed and excelled in.

In 2016 Jess became a Mum to a beautiful baby boy so decided to take some time off to enjoy some time with her son before returning to work but on a part time basis as the group’s sole Dispensing Optician. 

Naturally, on purchasing S&M Sheward Opticians in September 2019, Sam was quick to approach Jess to form part of her small, hand-picked team and of course the rest is history.

Jessica has an impeccable bedside manner which is something that cannot be taught and so vital to making her a great Optician. Jess’ wealth of knowledge, experience and expertise in problem solving as well as dispensing of all varieties of spectacles, from the simple to the complex and unusual, makes her a huge asset to SHO.  She has a passion for children’s eyecare, low vision and magnification and the dispensing of more ‘challenging’ prescriptions and at Hague Optometry has complete professional freedom to choose products from the whole of market without compromise ensuring that you are given the choice of the very best products available for your specific needs. As Practice Manager Jess ensures the smooth running of the practice whilst Sam is in clinic and is entrusted wholeheartedly to do this – having worked with Sam for so long there is a synergy and shared ethos that just works.

In addition to Jessica being a Mum and working part time as a Dispensing Optician, Jess is an ABDO approved Theory Examiner, a role that she very much enjoys especially as she is giving something back to the profession. 

paul saunders : BA(Hons) PGCE

Quality Assurance Manager

Former Lab Manager and Regional Lab Assessor for Vision Express, Paul began his career in optics in spectacle manufacture in 1989. His obvious talent saw a rapid progression into leadership roles and we are now delighted to have Paul as an integral member of the Samantha Hague Optometry team.

Paul continued to develop his experience and expertise in optics working in a number of positions across the industry until 2000 when he took time out of employment to bring up his two infant sons.

Paul used his time away from corporate life to pursue his passion for History and obtained an honours degree in History & War Studies before taking a PGCE qualification which enabled a complete career change into Secondary School Teaching.

Returning to optics in 2008 Paul joined The Hague Optical team to support their Wolverhampton based franchise business at Boots Opticians as quality assurance manager and became an central part of the day to day operation of the busy practice

Paul’s experience in lens manufacturing and quality assurance along with his dispensing experience and leadership skills makes him the perfect choice for Hague Optometry. Paul supports the practice team in all areas of the business but is primarily responsible for all aspects of the supply chain and production of glasses – ordering, assembling and QA –  ensuring that all of our spectacles meet the very highest in standards of quality.

Paul and Sam are a husband and wife team having met whilst working together at Vision Express in 1994.

The Hague-Saunders family have lived in Pattingham since 1997 with their two now-adult sons, Ed and Douglas, who work part-time at the practice when not away at University, making Samantha Hague Optometry a truly family affair!

We are proud to work with a great selection of industry leading frames, lenses and contact lenses suppliers