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Introducing Our New Brand

Sheward Opticians becomes Samantha Hague Optometry

United behind a shared vision our team provides you with an all-encompassing clinical optometry service using leading-edge technology with a total commitment to personalised eye care.

Heritage remains an integral part of our values as a practice.
Being an independent practice is very important to us, as much as you.

2021 brings the next chapter as we become Samantha Hague Optometry.

Following the successful transfer of S&M Sheward Opticians from Steve Sheward in 2019, significant investment has been made in the practice to provide you with a very special patient experience.

 Moving from Sheward Opticians to Samantha Hague Optometry represents the evolution of our practice to one of clinical excellence with impeccable service and style.

As the principal optometrist, I am personally responsible for all clinical aspects of the practice and conduct eye examinations, contact lens appointments, visual field screenings and dry eye assessments as well as offering advice on spectacle lenses and overseeing the spectacle dispensing process. As patients, you experience a friendly, down to earth approach whilst having a professional, thorough and inclusive consultation where care and advice is expertly tailored to you.

I have worked in the profession for nearly 30 years, growing up in Tettenhall before studying Optometry at Aston University in 1980’s. More recently I owned and operated a highly successful optical franchise in Wolverhampton City Centre before coming back to Tettenhall to practice on Upper Green.

Outside of the practice, I live in Pattingham with my husband Paul and our two teenage sons. Paul works alongside me in the practice, as do the boys when they’re not studying, making us a truly family business. 

If you have any questions or would like to discuss your eyecare in more detail, please do feel free to pop in to the practice at any time, or call us on 01902 757454.

I look forward to looking after your all your eye care needs in the future and welcoming you to the practice.


Samantha Hague
BSc(Hons) MCOptom, Optometrist
Principal Optometrist and Practice Owner